Inside Coca-Cola’s marketing transformation amid agency roster shake-up
The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to better drive growth.
GMS Agency Desk · Today’s edition
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Secretive Ukrainian Unit Behind Rapid Expansion of Deep-Strike Campaign
When he started flying unmanned aircraft in combat, “Ray” was flying some of Ukraine’s earliest mid-range strike drones, on missions of about 100 kilometers with a warhead about the weight of a bowling ball.
Leadership
CMOs Face Challenges In Proving Marketing Value To CEOs
Marketing metrics show what happened in a campaign. The harder job is connecting customer behavior to growth, margin, and profit.
Industry Moves
Campaign Trail: E.l.f. casts spell to deliver Y2K nostalgia to Gen Z
Created by the beauty marketer’s in-house entertainment arm, “The e.l.f.ing Magical Sisters” evokes memories of “Charmed” ahead of Halloween.
News
GMO Internet Requests Cyber Defense Measures
Japanese IT services provider GMO Internet Group Inc. said it has asked the government to deploy active cyber defense as the company works to contain the fallout from a hacking incident.
News
Sharp Tech on Video: Netflix Angst, the End of the Internet, and Meta’s VR Glasses
Sharp Tech is, for the first time, available on video. You have two ways to consume it: YouTube, and here on Stratechery
Agency Business
Advertisers Choose Holdcos In New Ways
Fewer holdcos, more ways to pick one: inside the changing agency pitch.
